About 8ight

8ight is building premium camera-first smart glasses designed to help people capture authentic moments, naturally and effortlessly.

As we prepare for our global launch, we’re looking for an experienced marketer who wants to help build an international consumer technology brand from the ground up. This is an opportunity to join an ambitious startup where your work will directly influence how the world discovers and experiences our products.

About the Role

We’re looking for a Marketing Manager who is comfortable taking ownership and driving execution across multiple marketing initiatives.

This is a hands-on role. While the title is Marketing Manager, you’ll initially work as an individual contributor, collaborating closely with leadership, designers, engineers, and external partners.

As the company grows, you’ll have the opportunity to help shape and expand the marketing team.

We’re looking for someone who enjoys building processes, solving problems, and taking projects from idea to execution.

Key Responsibilities

Marketing Strategy & Execution

● Plan and execute marketing initiatives aligned with company objectives.

● Develop campaign plans for product launches and major company announcements.

● Coordinate marketing activities across multiple channels.

● Measure campaign performance and identify opportunities for improvement.

Brand Management

● Maintain and strengthen the 8ight brand across all customer touchpoints.

● Ensure consistency in messaging and visual identity.

● Work closely with the design team to develop high-quality marketing materials.

● Prepare creative briefs and review deliverables to ensure they meet brand standards.

Website & Digital Experience

● Own the marketing content across the Shopify website.

● Improve landing pages, product pages, and customer journeys.

● Coordinate website updates with designers and developers.

● Support SEO and content optimization initiatives.

Creator, Community & Partnerships

● Build and manage relationships with creators, ambassadors, and strategic partners.

● Coordinate product seeding and collaboration campaigns.

● Support the growth of our global community before and after launch.

Product Launches

● Plan and coordinate marketing activities for product launches and crowdfunding campaigns.

● Ensure all launch assets, messaging, and timelines are aligned across teams.

Market Intelligence

● Monitor competitors, industry trends, and market developments.

● Identify new opportunities for growth and brand awareness.

● Present actionable recommendations based on research and campaign results.

What We’re Looking For

● 5+ years of experience in marketing, preferably within consumer technology, hardware, lifestyle, or premium consumer brands (Relevant tech background is also accepted).

● Proven ability to independently manage marketing projects from planning through execution.

● Excellent written and spoken English (Native or close to native).

● Strong organizational and project management skills.

● Comfortable working in a fast-paced startup environment with evolving priorities.

● Experience collaborating with designers, developers, agencies, or external partners.

● Ability to make decisions, prioritize effectively, and take ownership.

● Strong commercial awareness and understanding of customer journeys.

Nice to Have

● Experience with Shopify.

● Experience launching consumer products.

● Experience with crowdfunding platforms such as Kickstarter or Indiegogo.

● Experience managing influencer or creator partnerships.

● Familiarity with SEO and digital marketing best practices.

● Experience coordinating PR or media outreach.

● Comfortable preparing and organizing digital assets for websites, social media, advertising, and product launches.

● Experience using AI tools such as ChatGPT, Codex, or similar platforms to improve productivity and marketing workflows.

Why Join 8ight?

● Join an ambitious international startup building a premium and cutting-edge consumer technology brand.

● Take ownership of marketing initiatives with real influence on company growth.

● Work directly with company leadership and contribute to strategic decisions.

● Help shape the future marketing team as the company expands.

● Play a key role in bringing an innovative product to customers worldwide.

Location & Working Arrangement

This position is based in Suzhou, Jiangsu, China.

We welcome applications from candidates who are open to relocating to Suzhou, as well as those seeking a flexible working arrangement. Depending on the candidate’s experience, role requirements, and business needs, the position may be office-based, hybrid, or predominantly remote (up to 4 to 5 remote working days per week).

Occasional travel to our Suzhou office may be required for team collaboration, product development, key meetings, or company events.

Ready to build the future of wearable technology? Send your CV to contact@8ightworks.com