AluK Home Unveils Flagship Showroom in Shanghai, Expanding Premium Retail Footprint in China

AluK, a global leader in aluminium window, door and curtain wall systems, announced the official opening of AluK Home flagship showroom by its partner in Shanghai on September 3, 2026. This important milestone marks AluK’s accelerated expansion into China’s high-end retail market, after four decades of successful project-based business in the market.

Ms. Natalia Boukia, Managing Director of AluK China & Southeast Asia, and Mr. Lei Haidong, Commercial Director of AluK China, jointly cut the ribbon at the ceremony. “I am very honoured to have this opportunity to open the AluK Home flagship showroom in Shanghai today and, together with our partner, introduce AluK’s high-end systems to the retail market in Shanghai,” said Natalia.

European Heritage, Four Decades of Deep Roots in China

Founded in 1949, AluK is a globally renowned group dedicated to the design, R&D and manufacturing of aluminium building systems. With a presence in over 80 countries and territories and multiple manufacturing sites worldwide, the group’s connection with China dates back to 1985, when it first introduced and applied innovative thermal break systems in Beijing International Hotel, covering more than 1,200 guest rooms. In 2001, AluK officially established its office in Shanghai and has since grown rapidly, serving numerous residential, office, educational and landmark commercial projects across the country.

Thanks to its superior product performance and extensive project experience, AluK has become one of the most influential international brands in China’s aluminium system window and door market, consistently ranking among the top three. Its partners include leading real estate developers such as CR Land, China Overseas, China Merchants, and many others. From the Beijing International Hotel to Wangjing SOHO and Atlantis Sanya, AluK has been closely aligned with China’s urban development journey.

Strategic Retail Expansion with AluK Home

Since the end of 2022, AluK has strategically pivoted to the retail sector in China, launching the AluK Home to retail market. Today, AluK has over 20 retail partners across the country. The opening of the Shanghai flagship showroom is a key move to strengthen its presence in the East China region and underscores the group’s long-term commitment to and confidence in China’s premium retail market.

The inauguration of the Shanghai AluK Home flagship showroom not only offers high-end consumers in Shanghai and East China a firsthand experience of Europe’s finest system windows and doors, but also signifies the full implementation of AluK’s dual-engine strategy in China - combining project business with retail growth, offering tailored products to homeowners in collaboration with its authorized fabricators and retailers.

About AluK

The AluK group is a global leader in the design, engineering, and distribution of aluminium systems for windows, doors, and façades. Founded over 75 years ago, AluK runs operations in thirteen countries and regions around the world, from America to Asia. With over 2,000 clients in more than 80 countries and territories across the globe, our systems have been specified for many of the world’s most advanced and prestigious buildings. As a family-owned and family-run business, AluK aspires to achieve sustainable growth through product innovation, technical expertise, and exceptional service.

Website: www.aluk.com

Email: aluk.cn@aluk.com