Axelle Red in Shanghai

What a night! After two months of preparation (alongside preparing for our annual gala!), our team, together with the Consulate General of Belgium in Shanghai and Shanghai Accueil, had the honor of organizing and executing a private concert for the French speaking community in Shanghai with the one and only Axelle Red!

At the Benelux Chamber of Commerce, we strongly believe that cultural experiences and international business go hand in hand. Cultural events like this bring people together, build trust, and strengthen the ties that enable successful cooperation and long-term business relationships. Especially in a country like China, where relationships are of the utmost importance ‘to get things done’. Last night was a perfect example of how shared culture creates shared opportunities, for more than 170 guests!

This concert simply wouldn’t have been possible without the valuable support we received from both members and non-members of the Benelux Chamber of Commerce. A heartfelt thank you to Shanghai Diamond Exchange and Shanghai International Cultural Association for their generous sponsorship, along with our other sponsors: BCNIC, KBC Bank & Verzekering, Banque Transatlantique, Bekaert, BekaertDeslee, JENSEN-GROUP, Galeries Lafayette, Saint-Gobain, UCB, White Caviar, and our in-kind sponsors Kasteel Brouwerij Vanhonsebrouck, Duvel Moortgat, REALITY GROUP, Trappistes Rochefort Vandergeeten & EG Distriselecta, Tobias Le Compte. Also a big shout out to all Benelux Chamber interns Flor Baeyens Oscar Snyers d'Attenhoven and all volunteers!

Axelle and the band: un grand merci for your unforgettable performance. The audience was truly taken by your presence, and so were we! You brought a wonderful piece of Belgium to Shanghai.

Find all pictures below: