Belgian Beer Garden at Park Avenue Central (PAC)

Belgian Beer Garden at Park Avenue Central (PAC)
October 17–19 & October 24–26, 2025
Park Avenue Central (PAC), 688 Changde Road, Jing’an, Shanghai

The Benelux Chamber of Commerce in Shanghai, together with Park Avenue Central (PAC) and Lolypop Events, is pleased to invite you to the Belgian Beer Garden at Park Avenue Central (PAC) — a two-weekend celebration of Belgian beer, gastronomy, and culture in the heart of Jing’an.

With the official endorsement of the Consulate General of Belgium in Shanghai, the Belgian Beer Garden at PAC will provide an authentic and immersive cultural experience. Inspired by the renowned Belgian beer festivals of Brussels, this event presents an opportunity to highlight Belgian heritage, explore distinctive flavors, and strengthen connections within the international community in Shanghai.

Over the course of two weekends, Park Avenue Central’s open-air plaza will be transformed into a European-style beer garden, offering long tables, live music, and a curated selection of Belgian beers.

Confirmed Belgian Beers and Exhibitors
Visitors will be able to experience a wide range of Belgian brews and specialties, with the participation of:
Kasteel, Straffe Hendrik, 12m2, Blanche de Bruges, Rosé de Bruges, Brugse Zot, KVB, Delirium, Chimay, Lindemans, Rochefort, and Hoegaarden, along with Royal Patates and Chuar Bar.

Cultural and Entertainment Program
The festival will feature live performances by European singers and DJs, as well as interactive stage activities such as blind tastings, beer quizzes, and cultural trivia.

Belgian Gastronomy
The food offering will include authentic Belgian dishes and specialties such as fries with traditional sauces, Liège waffles, beef stew braised in dark ale, mussels in white wine, fine cheeses, and artisanal chocolates.

Admission and Pre-Sale Packages
Entry to the Belgian Beer Garden is free of charge. To enhance the experience, pre-sale tasting packages will be made available online at a later date:

• RMB 60: three glasses of Belgian beer (250 ml+ per glass)
• RMB 120: six glasses of Belgian beer (250 ml+ per glass)

Exhibitor Opportunities
Additional exhibitors are welcome to join this event. Belgian brands, food vendors, and cultural partners interested in participation are invited to contact the Benelux Chamber of Commerce in Shanghai for further information.

We look forward to welcoming you to the Belgian Beer Garden at Park Avenue Central in October for an authentic and memorable celebration of Belgian culture.