Benelux Companies Showcase Their Strength at CIIE 2026

From innovative architectural solutions to Belgian chocolates and premium lifestyle products, Benelux companies had plenty to showcase at this year's China International Import Expo (CIIE) in Shanghai.

Last Friday, the Benelux Chamber of Commerce visited the exhibition to meet with its members and partners, discover their latest developments and celebrate the continued presence of Benelux businesses in the Chinese market.

One of the highlights was Rituals, which celebrated the launch of its latest gift sets and limited editions. The company also announced an additional RMB 200 million investment in Greater China, underlining its confidence in the market and its long-term ambitions in the region.

There was plenty more to discover across the exhibition halls. The Chamber caught up with several of its members, including Galler, Chocolaterie indépendante, GONVVAMA, ArcelorMittal, Trenker by erudite.health and Nedspice. From food and healthcare to industrial solutions and materials, these companies represent the diversity and expertise that Benelux businesses bring to China.

The visit also offered an opportunity to reconnect with key partners and institutions, including Flanders Investment & Trade – Asia Pacific, the Wallonia Export & Investment Agency (AWEX), the Consulate General of the Kingdom of the Netherlands in Shanghai, and KBC Bank & Verzekering.

For the Benelux Chamber, these encounters go beyond simply visiting exhibition booths. They are an opportunity to hear directly from companies about their latest projects, understand their ambitions and explore new ways to support their business activities in China.

A busy day, 15,000 steps and plenty of familiar faces – another reminder of the important role Benelux companies play in China's international business landscape.