Benelux Pavilion at Maison Shanghai 2025

Last week, our team paid a visit to IM Sinoexpo, a joint venture between Informa Markets (UK) and Shanghai Sinoexpo International Exhibition Co., Ltd. As one of China’s most respected exhibition organizers, IM Sinoexpo hosts over 70 international trade shows annually, covering industries such as furniture & design, hospitality, pharmaceuticals, and food manufacturing. Their events span 1.84 million sqm of exhibition space and generate over 1.3 million global buyers and visitors each year.

In addition to offline events, IM Sinoexpo has developed a strong digital ecosystem with B2B platforms, mini-programs, and apps, making them a pioneer in connecting international exhibitors with the Chinese market both on-site and online.

From 9–12 September 2025, Maison Shanghai returns to the Shanghai World Expo Exhibition & Convention Center (SWEECC) for one of Asia’s most influential design and lifestyle exhibitions. With 80,000 sqm of curated displays, the fair explores the latest in home aesthetics, interiors, smart living, and hospitality trends. Held alongside Furniture China, the event attracts thousands of international buyers, designers, and industry leaders seeking new products, partnerships, and inspiration.

This year, Benelux companies have the opportunity to exhibit within the Benelux Pavilion, located in the prestigious Design of Designers (DOD) zone – a platform recognized in China for promoting original, forward-thinking design. Participants will be offered an individual 9 sqm branded booth, under the Benelux umbrella and complete with standard furnishings (information desk, trash can, spotlights).

Total cost per booth: 12,150 CNY, including construction and setup.

Interested in showcasing your brand at one of Asia’s premier lifestyle and design events? Contact us at shanghai@bencham.org for more details.