Brussels Meets Shanghai: MMUUZZ’s Tradeshow at Shanghai Fashion Week

Belgian creativity has landed in Shanghai, and it came with a whole lineup! Our member MMUUZZ is bringing a bold collection of independent Belgian fashion brands to Shanghai Fashion Week, and the city’s style scene is about to get a very Belgian makeover.

From 8 to 12 October, MMUUZZ will be at the MODE Shanghai Fashion Trade Show at Crystal Bridge T2 with a dedicated exhibition space that puts Belgian design front and center. Visitors can get up close to the collections, feel the craftsmanship and discover the creativity behind each label. The participating brands include Oscar the Collection, Stef Series, Souâd Feriani, Arlette Schmitz, Marylène Madou, Serge the Label, Ralu Fine Art, Escuyer, McAlson and Bonami.

For these independent brands, the trade show offers a valuable opportunity to introduce their collections to the Chinese market, connect with buyers and industry professionals, and explore potential business partnerships. With MMUUZZ bringing these labels together in Shanghai, the exhibition gives local industry players a closer look at the diversity of Belgian fashion design.

The collaboration continues beyond the trade show. On 15 October, MMUUZZ will host an exclusive runway presentation at the Belgian Consulate in Shanghai, showcasing the participating brands and their collections in a more intimate setting.