New Member Spotlight: Noldus

The Benelux Chamber of Commerce in Shanghai is proud to welcome our newest member, Noldus, an innovative Dutch company specializing in behavioral research technology. With a strong reputation for developing advanced software and integrated solutions that help researchers measure, analyze, and improve human and animal behavior, Noldus brings valuable expertise to our community. We are delighted to have them join our network and look forward to supporting their growth and fostering new collaborations within the Benelux and Shanghai business communities.

Company Spotlight: Noldus

Noldus is a global provider of software, hardware, and integrated solutions for behavioral research. Since 1989, the company has helped researchers automate data collection, observation, coding, and analysis across both human and animal behavior studies.

For human behavior research, Noldus offers solutions such as NoldusViso for advanced human behavior analysis, NoldusHub as a centralized data platform, FaceReader for facial expression recognition, and The Observer for event logging and behavioral coding.

For animal behavior research, its product portfolio includes EthoVision, a video tracking system; CatWalk, a gait analysis system; DanioVision, a zebrafish observation system; PhenoTyper, a home cage observation solution; DanioScope for zebrafish tracking; UltraVox for ultrasonic vocalization analysis; and EntoLab for insect behavior tracking. The Observer is also used for behavioral coding in animal studies.

These solutions are widely applied in psychology, neuroscience, user experience research, consumer behavior, education, animal welfare, pharmacology, and behavioral economics. By helping research teams collect, synchronize, and analyze accurate behavioral data more efficiently, Noldus enables deeper insights into human and animal behavior in both real-world and controlled research settings.

With decades of domain expertise and a worldwide presence, Noldus continues to support academic institutions, research organizations, and industry teams seeking to improve the quality, efficiency, and reliability of behavioral research.

https://noldus.com
https://www.noldus.com.cn